Sökning: "Kamolchanok Thongpila"

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  1. 1. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Kamolchanok Thongpila; [2019]
    Nyckelord :green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

    Sammanfattning : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. LÄS MER