Sökning: "customer retention and value"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden customer retention and value.

1. 1. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

3. 2. Predicting user churn using temporal information : Early detection of churning users with machine learning using log-level data from a MedTech application

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Love Marcus; [2023]
   Nyckelord :User churn; Customer attrition; Artificial neural networks; Log-level analysis; Random forests; Decision trees; Användarbortfall; Kundbortfall; Artificiella neurala nätverk; logganalys; Slumpskogar; Beslutsträd;

   Sammanfattning : User retention is a critical aspect of any business or service. Churn is the continuous loss of active users. A low churn rate enables companies to focus more resources on providing better services in contrast to recruiting new users. LÄS MER

4. 3. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

   Master-uppsats, Lunds universitet/Matematisk statistik

   Författare :Magnus Gerde; [2023]
   Nyckelord :Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

   Sammanfattning : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. LÄS MER

5. 4. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Nyckelord :Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Sammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER

7. 5. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Johanna Olnén; [2022]
   Nyckelord :;

   Sammanfattning : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. LÄS MER