Sökning: "digital marketing DM"

Hittade 1 uppsats innehållade orden digital marketing DM.

  1. 1. Attracting Digital Native Students Through Digital Marketing

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Karin Vennberg; [2018]
    Nyckelord :Digital natives; education; digital marketing DM ; social media SM ; elaboration likelihood model ELM ; high school; persuasion; peripheral route;

    Sammanfattning : As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. LÄS MER