Sökning: "handelshögskolan stockholm martin andersson"

Hittade 3 uppsatser innehållade orden handelshögskolan stockholm martin andersson.

  1. 1. Audit of Highly Uncertain Accounting Estimates - A Field-based Study of Auditors' Attitudes Towards Proposed Audit Responses in ISA 540

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Christoffer Andersson; Rickard Zetterqvist; [2014]
    Nyckelord :External audit of financial statements; ISA 540; Accounting estimate; Fair value; Estimation uncertainty;

    Sammanfattning : Current audit standards (IAASB 2008b, para. 13) provide auditors with four potential responses to the assessed risks of material misstatements in the audit of highly uncertain accounting estimates. Although research on the audit of such account balances is limited (Griffith et al. 2013, Nusbaum 2007, Martin et al. LÄS MER

  3. 2. Bryggarsalen : Underlag för kommande marknadsföringsinsatser

    Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro universitet

    Författare :Louise Andersson; Marie Westerlund; [2011]
    Nyckelord :Resource – based view; marketing orientation; points – of – difference; organizational embedded knowledge;

    Sammanfattning : The purpose of this study is to identify the points-of-difference that should form the basis for Bryggarsalen’s future marketing efforts. Bryggarsalen is a newly established conference business in Stockholm. LÄS MER

  4. 3. ÄPPLEN OCH PÄRON: Varför PR och reklam inte kan mätas på samma sätt

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Bard Bringeús; Martin Andersson; [2006]
    Nyckelord :PR; Public Relations; advertising effectiveness; media choice; handicap-effect;

    Sammanfattning : Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. LÄS MER