Sökning: "icke-traditionell marknadsföring"
Visar resultat 6 - 6 av 6 uppsatser innehållade orden icke-traditionell marknadsföring.
6. Den trojanska bloggen : Bloggreklam, en effektiv marknadsföringskanal?
Kandidat-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to identify the type of consumers that are more influenced to a purchase decision by blog contents compared to others. LÄS MER