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1. Consumer Tribes in Virtual Worlds: Case Audition Online Game
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : An explanation of player motivations in purchasing commodities in virtual worlds provides the foundation of understanding how players make sense of virtual products differently to one another and how motivations of virtual consumption relate to in-game social interactions. In the article, virtual ethnography was used to explore the meanings of consuming goods in a virtual world - Audition Online Game. LÄS MER
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