Sökning: "consumer tribes"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden consumer tribes.

  1. 1. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Isabella Rammasi; Karólína Pétursdóttir; [2022]
    Nyckelord :Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

    Sammanfattning : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. LÄS MER

  3. 2. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Philipp Sieben; Jean-Michel Ragg; [2020]
    Nyckelord :Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Sammanfattning : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. LÄS MER

  4. 3. Konsumtionsstammar - från teori till praktik : En kvalitativ studie om företags segmenteringsstrategier

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Nadja Afif; Henrik Karlsson; [2018]
    Nyckelord :Postmodernism; segmentering; konsumtionsstammar; opinionsbildare;

    Sammanfattning : Segmentation has long been used by companies as the main strategy to succeed in the marketplace. This method is mainly about dividing the marketplace into smaller segments, where individuals are divided according to predefined variables. LÄS MER

  5. 4. Consumer Tribes in Virtual Worlds: Case Audition Online Game

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Phuong Nhu; [2016-09-22]
    Nyckelord :consumer tribes; virtual consumption; virtual worlds; massively multi-user online role-playing game MMORPG ; virtual community; pattern of consumption;

    Sammanfattning : An explanation of player motivations in purchasing commodities in virtual worlds provides the foundation of understanding how players make sense of virtual products differently to one another and how motivations of virtual consumption relate to in-game social interactions. In the article, virtual ethnography was used to explore the meanings of consuming goods in a virtual world - Audition Online Game. LÄS MER

  7. 5. Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Lindholm Elina; Bjälkenfalk Katrin; [2016]
    Nyckelord :Consumer tribe; plundering; resource exchange; hybrid exchange;

    Sammanfattning : This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. LÄS MER