Sökning: "Tribal Marketing"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Tribal Marketing.

  1. 1. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ida Andersson; [2023]
    Nyckelord :Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Sammanfattning : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. LÄS MER

  3. 2. Surfing the Instagram Wave : How surf brands can use Instagram to communicate with the surf tribe

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Philipp Sieben; Jean-Michel Ragg; [2020]
    Nyckelord :Surf Tribe; Tribal Marketing; Consumer Tribes; Social Media; Instagram; Consumer Behaviour;

    Sammanfattning : Background: The communication between brands and customers has shifted fromtraditional media like television to social media. This led to the emergence of social media brand communication. One of the best known and fastest-growing social media platforms is Instagram. LÄS MER

  4. 3. How do influencer marketers affect brand associations? : a semiotic Instagram study in the sports fashion industry

    Master-uppsats, Högskolan Kristianstad/Avdelningen för Ekonomi och arbetsliv

    Författare :Linus Juhlin; Miretta Soini; [2018]
    Nyckelord :Influencer marketing; word of Mouth; brand associations; signaling theory; tribal marketing; social media; Instagram; sport’s fashion industry;

    Sammanfattning : Influencer marketing is an important tool to change and reinforce consumers brand associations. Influencers post content that is trying to create intended brand associations. The consumers’ reactions then decide what the realized brand associations are. LÄS MER

  5. 4. Crowdfunding for more than money? : A study on crowdfunding from a marketing viewpoint

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Zlatan Bajric; Eddy Willför Näslund; [2016]
    Nyckelord :Crowdfunding; Relationship Marketing; Tribal Marketing; Creators; Backers; Platforms;

    Sammanfattning : Research question: How can Crowdfunding be used as a marketing tool?Purpose: The purpose of this paper is to explore the anomalies and trends in crowdfunding in order to explain how crowdfunding can be used as a marketing tool.Method: This research is exploratory with an inductive research approach. LÄS MER

  7. 5. Customer relationship management in a fashion independent retailer environment; Operationalization and Application

    Master-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :ALI FARHAN; MANCINI BASTIEN; [2014]
    Nyckelord :Fashion independent retailers; customer relationship management; customer relationship; brand community; consumer; community; knowledge sharing; relationship building; community building; postmodernism; tribal marketing; people-to-people; service; dominant logic;

    Sammanfattning : The purpose of this study is to explore the different marketing techniques accessible to fashion independent retailers and aiming to strengthen their customer relationship and attract/create a community. It also focuses on understanding the applicability and operationalization of customer relationship management marketing techniques in a specific context, here, a fashion independent retailer. LÄS MER