Sökning: "consumer"

Visar resultat 1 - 5 av 4772 uppsatser innehållade ordet consumer.

  1. 1. An investigation of potential predictors for predicting consumer intentions towards purchasing fish from aquaculture

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Rebecka Andersson; Felicia Rådberg; [2020-02-21]
    Nyckelord :Aqvaculture; Fish Consumption; Theory of planned behavior;

    Sammanfattning : .... LÄS MER

  2. 2. "Dom kallar oss giggare". En studie av de nya daglönarna i flexibilitetens tjänst.

    Kandidat-uppsats, Lunds universitet/Avdelningen för etnologi

    Författare :Astrid Bäckström; [2020]
    Nyckelord :flexibility; gig economy; labour; bodies; technology; precarious; work.; Cultural Sciences;

    Sammanfattning : The following paper aims to examine and discuss the gig-economy and the workers that I call “giggare” from a cultural analysis-perspective. In this essay I hope to answer these three questions: In what way does labour operate in a material and technological aspect? How does flexibility shape the work and the worker? And how is the body of the worker visible in the labour? The study is based on the ethnographic material I collected during my fieldwork in Skåne in October of 2019. LÄS MER

  3. 3. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Ola Olofsson; Marcus Funke; [2020]
    Nyckelord :Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

    Sammanfattning : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. LÄS MER

  4. 4. Handlandets kraft — Konsumentens roll som ekonomisk och politisk varelse i Kooperativa Förbundet, ca. 1898 — 1924

    Kandidat-uppsats, Lunds universitet/Avdelningen för idé- och lärdomshistoria

    Författare :Alice Olsson; [2020]
    Nyckelord :Kooperativa Förbundet; G.H. von Koch; Martin Sundell; Anders Örne; idé- och lärdomshistoria; konsumtion; arbetarrörelse Kooperativa Förbundet; history of ideas; consumption; labour movement; History and Archaeology;

    Sammanfattning : The power of the buyers: the consumer’s role as an economic and political being in Kooperativa Förbundet, c. 1898 — 1924 The aim of this study is to present the role of the consumer in the Swedish consumer cooperative union, Kooperativa Förbundet, c. 1898 — 1924. The study follows three of KF:s most prominent figures during the period: G. LÄS MER

  5. 5. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Jiawei Liu; Amarnath Nagula; [2020]
    Nyckelord :Omnichannel retailing; Dynamic capability; Small retailers;

    Sammanfattning : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. LÄS MER