Lågkonjukturens påverkan inom byggföretag

Sammanfattning: The purpose of this study was to gain a better understanding of how medium-sized construction companies adapt and how they choose to reorganize their operations in relation to the recession. The study has as its theoretical starting point theories about organizational learning, the impact of the economy on construction companies and strategies for dealing with recessions. The method used to conduct the study was semi-structured interviews with representatives from 15 different construction companies. The results of the study show that they used several strategies to adapt and reorganize the business in accordance with the recession. Some construction companies had to make cost savings as a result of the recession. Other companies used their reputation to promote consumer purchasing power, while other companies turned to working only with large corporations as clients to increase their revenue and deal with the recession.