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    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Lars Backman; Mikael Andersson; [2002]
    Nyckelord :Industrial promotion activities; construction equipment; electronic online delivery; extranet; relationship marketing.;

    Sammanfattning : The increased competitive environment in the construction equipment industry, and the rapid development within IT has resulted in new tools to more effectively communicate messages between business partners. An extranet hasbecome a popular IT tool for companies in the industry to deliver industrial promotion activities electronically, instead of in traditional printed format. LÄS MER