Sökning: "morgan håkansson"

Hittade 2 uppsatser innehållade orden morgan håkansson.

1. 1. What makes the difference? : a study of the purchase process from a buyer's perspective

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maria Kjelin; [2015]
   Nyckelord :Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

   Sammanfattning : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). LÄS MER

3. 2. Investor Relations : Viewed from a marketing perspective

   Magister-uppsats, Internationella Handelshögskolan

   Författare :Andreas Håkansson; Peter Jankevics; [2006]
   Nyckelord :Investor relations; Information; Attracting Investors; Relationship Marketing;

   Sammanfattning : Introduction: When the American investment bank Morgan Stanley suddenly decide to increase their target stock price of the Ericsson stock by 100 percent, it became the point of origin for our interest in investor relations. In this particular case the increase of target stock price was announced right after new Morgan Stanley analysts started covering the stock. LÄS MER