Sökning: "reactive guilt"

Hittade 1 uppsats innehållade orden reactive guilt.

  1. 1. Anticipatory and Reactive Guilt Appeals : Their Influence on Consumer Attitudes and the Moderating Effect of Inferences of Manipulative Intent

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Josefin Ceder; [2017]
    Nyckelord :Guilt appeal; anticipatory guilt; reactive guilt; inferences of manipulative intent; consumer brand attitudes;

    Sammanfattning : Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds – existential, anticipatory, and reactive guilt. Anticipatory and reactive guilt appeals have never been individually studied. LÄS MER