Sökning: "südtirol"

Hittade 2 uppsatser innehållade ordet südtirol.

  1. 1. Host Community Attitudes and Overtourism : The Case of the Puster Valley in South Tyrol, Italy

    Magister-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Thomas Weiss; [2021]
    Nyckelord :tourism; overtourism; south tyrol; südtirol; italy; dolomites; resident attitudes; sustainability; sustainable tourism; carrying capacity; social exchange theory; alps; host communities;

    Sammanfattning : This study investigates host community attitudes towards tourism in South Tyrol’s Puster Valley in Italy along with predispositions against the emerging phenomenon of overtourism and explores the factors influencing its formations, as similar research in the same European context with a more mature tourism industry is still underdeveloped. Applying quantitative methods, data was collected through an online survey between May and June 2021. LÄS MER

  2. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Edoardo Macelloni; Florian Felder; [2020]
    Nyckelord :Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Sammanfattning : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. LÄS MER