Sökning: "Florian Felder"

Hittade 2 uppsatser innehållade orden Florian Felder.

1. 1. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Florian Felder; Hanna Nyremo; Linda Strålman; Anna Widerberg; [2020]
   Nyckelord :Brand perception; brand image; brand vision; communication; cognitive psychology; sustainability; Nespresso.; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. LÄS MER

3. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Edoardo Macelloni; Florian Felder; [2020]
   Nyckelord :Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Sammanfattning : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. LÄS MER