Sökning: "social media maturity"

Visar resultat 11 - 12 av 12 uppsatser innehållade orden social media maturity.

1. 11. To be where the consumers are - A Stakeholder Approach to Social Media Maturity

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Fredric Axelsson; Helena Brodbeck; [2011]
   Nyckelord :social media maturity; stakeholder influence; social media marketing; brand communication; Facebook;

   Sammanfattning : The purpose of this thesis is to further the understanding of how companies develop their social media presence, as well as to lay the groundwork for a social media maturity model. In order to fulfill this purpose, stakeholder theory and organizational maturity theory were used to describe how different stakeholders are affecting the social media practices of companies. LÄS MER

3. 12. Finansiell Kommunikation 2.0: En kvalitativ fallstudie om de svenska storbankernas syn på och användning av sociala medier i syfte att bättre tillfredsställa ekonomiska journalisters, investerares och finansiella analytikers informationsbehov

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Magnus Hallberg; [2010]
   Nyckelord :Investor Relations; Marketing; Social media; Case-study; Sweden;

   Sammanfattning : Social media has today reached a level of maturity similar to the Internet in the beginning of the millennium. More and more people get involved both on a private and professional level and companies are starting to realize the need to keep up with the new online behavior of its target groups. LÄS MER