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  1. 1. Explaining customers’ relationship commitment in the non-profit sector

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Svetlana Kolesova; [2017]
    Nyckelord :Commitment; non-profit organizations; relationship marketing; quantitative study;

    Sammanfattning : Purpose The purpose of the study is to explain what affect customers’ relationship commitment to non-profits organizations. Methodology This study employs the quantitative approach with the help of webbased survey. Findings Relationship commitment has two direct antecedents, namely trust and relationship benefits. LÄS MER