From Human Intelligence to Artificial Intelligence

Detta är en D-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: Artificial intelligence, claimed to represent not only the future of technology development, but also a fundamental shift of our society, has become a hot topic among today's business, when the idea of "data-centric decision making" resulting in better firm performance is shared by more and more researchers and practitioners. However, the number of organizations who have successfully adopted AI analytics into their business is limited. Built on prior research on technology adoption and digitalization in organizations, the study combines two theoretical concepts - dynamic capabilities and three-stage of change, to understand how organizations manage adoption of AI analytics. The results confirm that both dynamic capabilities and change management practices taken at different stages play an important role in organizational AI adoption. Further, the study suggests that they exist in an interrelated co-evolving relationship, and that through the interplay of these two dimensions, organizations develop their readiness for future changes.

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