The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Författare: Mariam Kavlashvili; Rabiyatul Adawiyah Haserra; [2023]

Nyckelord: Environmental Corporate Social Responsibility; Green Purchase Intention; Consumer-Company Identification; Greenwashing.; Business and Economics;

Sammanfattning: This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.

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