“De flesta övre medelåldersmän har no fucks to give’’ : En kvalitativ studie om kvinnliga rekryterares perspektiv på samarbetet med kvinnliga respektive manliga kunder

Sammanfattning: Since women started working alongside men, there have been expectations of how men and women should act in work life. A factor that has a crucial impact where men and women end up in their working life is the recruitment process. The aim of this study is therefore to investigate how female recruiters perceive the cooperation with male versus female clients. We ask how female recruiters in the staffing industry experience and relate to M versus F clients, and how female recruiters in the staffing industry view gender in the recruitment process. Previous research has investigated the female role in working life and employment through the staffing industry. This study, which uses qualitative semi-structured interviews, focuses on the female recruiters’ perspective within this industry. The result shows that women are well aware of how they present themselves to different clients through clothing and language use. The result also showed a certain awareness of the effect of the client's gender. In summary we can see that there are different expectations on the genders within the staffing industry which contribute to conditions of salary and job promotion differences between the genders.