Kvalitet i minsta detalj : En heuristisk analys av mikrointeraktionsdesign

Sammanfattning: In today's use of digital services, we seamlessly perform lots of microinteractions. Mostly without noticing them. When analysing what's good or bad in interaction with digital services, it is common to focus only on the big functions and it is easy for the small, effective moments in a microinteraction to be overlooked. This study takes a closer look at the microinteractions found in digital applications. Specifically, user-triggered microinteractions. The purpose of the study is to gain a broader understanding of how these microinteractions are designed to affect the user experience and what emotions may arise during the encounter with a service by studying the hedonic and pragmatic qualities that can be found in service's microinteractions. In the study, we performed a systematic heuristic analysis of 60 microinteractions, selected from the Google Play Store's top list, where the microinteractions were assessed individually by the study's two authors using an analysis tool developed for the study. The results show that the most common hedonic qualities in design of microinteractions today meet the needs of autonomy, security and luxury. To fulfill these needs, the study shows a link between metaphorical design and a sense of security, minimalist design and luxury, as well as clear communication and autonomy. The three most common pragmatic qualities are consistency, recognition and metaphor, where the connections between design and quality are shown to be metaphorical design and consistency, as well as the location of the trigger and recognition.