Internationaliseringsprocessen för svenska småföretag i Kina : Fallstudie av två svenska småföretag

Sammanfattning: The purpose of this thesis was to study how an internationalization process to China may appear for a small Swedish enterprise and to identify important factors that may be essential for the process. The focus extends from the point where the enterprise makes its first connection with China up to the point where they are well established. Their business is up and running and they have begun production. To gain a deeper understanding of the subject a gathering of existing theory and research articles was conducted. The gathering of theory yielded knowledge of different approaches and methods that can be used to implement internationalization and provided a greater understanding of cultural and regional differences in China compared to Sweden. There were two case studies in two small Swedish enterprises made where they shared their experience from their own internationalization process. Both enterprises are manufacturing companies and they have implemented internationalization in the last 10 years. The theory in combination with the empirical data collected from the two case studies led to the conclusion of how the internationalization processes had been carried out and what factors had been important during the process. Internalization is a long term investment which usually takes longer than planned. Going to China in the belief that internationalization quickly can become profitable is not recommended. From the cases studied it is possible to see that internationalization took between one and three years. It took both patience and equity to succeed. Important factors that were identified during the process included the importance of good relationships and networks. These factors were crucial for how well the internationalization went and without their good relations none of the enterprises interviewed would have been where they are today. In China there is widespread corruption. Companies seeking to internationalize themselves to the country should previously to the move have decided what they would do if they find themselves in such a situation. In addition there are major difficulties in communication with the Chinese because of their poor English. There are also issues with the fact that the Chinese do not always honor their promises. Being well prepared before facing internationalization will be of great assistance and contribute to the prevention of unexpected events.