Design som vårdar ett varumärke : Hur kan jag som möbeldesigner ta mig an uppgiften att designa för att vårda ett varumärke?

Sammanfattning: This report is an investigation into how I, as a furniture designer, can absorb the task of furniture design, with the intention of honoring a brand, by holding it in the highest of esteem, so that it may be revered.  During my three years as a student at Malmstens Bachelor’s Program in furniture design, I have been taught and trained, to be able to to create and design distinguished furniture for the industry, that is worthy of respect.  The report describes how a lounge chair has emerged through a design process in collaboration with Gemla Fabrikers AB. I have been focusing on the history of Gemla as the only furniture manufacturer in Sweden that can tame wood and the challenges that Gemla stands in front of.  The investigation is built on my  onw studies, interviews and a survey.The lounge chair, which is a physical result of this investigation, is partially made of bent wood and is a tribute to the queen in the Swedish furniture bransch. Gemla.