Promotion through Interaction : An investigation on the use of interactive video to promote physical activity

Sammanfattning: Several studies have been conducted on the importance of physical activity, especially at a younger age. Participating in physical activity at a younger age often facilitates an active lifestyle in adulthood. Various ways of promoting physical activity have been researched. However, the use of interactive documentaries (i-docs) to promote physical activity has not been investigated. This paper addresses the filming, editing and evaluation of three documentaries relating to the concept of Street Football, a concept created by Svenska Fotbollförbundet (SvFF). The three documentaries contain similar content but are different in level of interactivity. The documentaries were tested in a user study with two test groups of children and young adults between the ages of 11 and 20. The findings show that all the levels of interactivity in the documentaries tested in this project can successfully promote physical activity. The ability to interact and choose what content to see next was especially appreciated by the participants. Further research is required to draw more significant conclusions.