”Sharia-Annie” Lööf och lögnaren Stefan Löfven

Sammanfattning: This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders are apparent in the way that the channel portrays the female leader in a personal and condescending way, while they portray the man in line with his profession. Although the channel's reporters do not like the man, the portrayal of the woman is more derogatory and personal.