Gefle IF - lugna tråkiga Alfons

Sammanfattning: As we are flying over Gävle we spot beneath us a big, rectangle, green field. This immediately catches our attention and awakens our curiosity of finding out the purpose and the function of this green field. Gefle IF is a Swedish soccer team that finds it difficult both to promote itself in a marketing meaning but also just to make people aware of their existence. They tend to be looked at as boring. By studying the culture within Gefle IF and finding out what affect the coach Per Olsson’s leadership has on the team, we will try to give our suggestions of certain changes that could be done to change this. By doing so our hopes are that we can help the team pursue its wishes of being seen by the media and the public. Characteristic of team culture is that it is very unique. The ormation of an organization’s culture is highly affected by factors like the organization as such and it’s character, but also the surroundings and the character of participants and collaborators. According to the coach Per Olsson, the team operates in a positive spirit and points out that they are constantly working on assuring it’s future existence. Good leadership is defined by Soccer coach Hans Backe as working on a long term basis and not to be distracted by obstacles on the road to pursuing one’s goals. A coach must never panic when good results are replaced with bad ones, if you believe in your strategy the results will come eventually. Per Olsson share this point of view as he tries to be consistent in his actions and behavior and not to be distracted by the results or lack there of. Every organization has a/one surroundings in which it operates and with which it tries to cooperate. Any kind of change affecting the surroundings and it’s attitudes will have impact on the organization and it’s structure. Yannick Bapupa has an impact on the team and it’s environment since he started playing in Gefle IF. He has got a charisma and an attitude that has brought postitive changes to the team. More changes like the ones Yannick has added to the team would be favorable to the team in their pursuit of becoming more attractive and interesting in the eyes of the public.