The green and digital transition : A case study about the EU twin strategy and the perceptions of six large companies in Sweden

Sammanfattning: Two of the global megatrends today are the green and digital transition. Climate change, loss of biodiversity, and an increasing scarcity of resources coincide with rapid technological development which is fundamentally altering societies. Acknowledging the importance of this topic, the purpose of this study was to investigate how six large companies in Sweden perceive the potential of the new EU twin strategy which seeks to converge the green and digital transition. Through six semi-structured in depth-interviews, the study investigates how prepared these companies are for the twin transition, what challenges and opportunities they perceive with the EU twin strategy, and how their perceptions could be put in a broader context. The result shows that the companies perceived the twin strategy in a positive light, although only 1 out of 6 companies were aware of the twin strategy before the interviews. The potential of the twin strategy was often expressed in terms of creating new business opportunities while reducing environmental impact. The results indicate that the companies are more prepared for the twin transition in some areas and less in others, where the main identified challenges relate to implementation of technology and regulations, management of supply chains, digital maturity, balancing goals and values, and ensuring return from green and digital investments.