Greener Rural areas : revealing the Business Models of Regenerative Farmers as rural entrepreneurs

Sammanfattning: This thesis investigates the development of sustainable business models within rural entrepreneurs. The primary emphasis is placed on regenerative farmers who manage small-scale farms. With increasing concerns over the environmental and social impacts of conventional farming practices, regenerative agriculture has emerged as a viable remedy to address these challenges. Drawing on available body of literature on business models, sustainability, sustainable business models, rural entrepreneurship, and regenerative agriculture, this study aims to develop understanding of how rural entrepreneurs do sustainable farming. The research questions guiding this study are: How do rural entrepreneurs develop sustainable business models? And RQ2) How can we understand regenerative farmers’ business models? This thesis employs a qualitative research approach, employing in-depth interviews and case studies to collect comprehensive data from rural entrepreneurs actively involved in regenerative agriculture. The subsequent analysis of the collected data follows a thematic analysis, and it shows that the value they believe in is not just economic. The outcomes of this study contribute to the realm of sustainable business models by providing insights into the reality that social and environmental values are as crucial as economic values for regenerative farmers. Through a comprehensive understanding of the business models adopted by regenerative farmers, this study offers valuable insights into sustainable agricultural practices and their role in promoting the three pillars of sustainability: environment, society, and economy. The findings of this research have broader implications for policymakers, agricultural practitioners, and entrepreneurs who aim to adopt more sustainable farming methods. The study underscores the significance of incorporating sustainable business models to promote regenerative agriculture as a viable and environmentally conscious approach to food production.