Konsumenters attityder mot kundrecensioner och omdömen : En kvantitativ studie bland svenska medborgare som har besökt Bali

Sammanfattning: This study aims to investigate the attitudes of Swedish consumers towardscustomer reviews in Bali. Through this research, Swedish consumers willgain a more accurate understanding of their attitudes towards customerreviews and how these reviews align with the accommodations in Bali.A quantitative method was used, and a survey was constructed to answer theresearch question. The survey was completed by Swedish citizens who hadpreviously visited Bali to provide the study with relevant data.The results indicated that consumers prefer reading customer reviews ratherthan expressing their own opinions and attitudes through such reviews. Alarge majority of consumers are influenced by the content expressed incustomer reviews, although not everyone has complete confidence in all thereviews. Overall, consumers are generally satisfied with their previousaccommodations; however, negative customer reviews have a significantinfluence on consumers' choice of accommodations in Bali.