Vi måste prata mer om mens : En semiotisk analys om hur menstruation representeras i reklamfilm

Sammanfattning: In today’s media, menstruation tends to be portrayed in different ways. Periods are either portrayed as being natural or as a problem that must be solved. When these different portrayals are made, questions about the normalization around menstruation are being raised and there are doubts if the menstrual taboo is really gone. This thesis will analyze how menstruation is represented in two different commercials for menstrual products and further discuss if a menstrual taboo is still present in commercials today. Through a semiotic analysis the study shows that menstruation is being represented in different ways and that one company is more progressive than the other, however signs can be found in both commercials which indicate that a menstrual taboo is still present. The differences can on the other hand also demonstrate the positive change that has come out of questioning the menstrual taboo.