A model to Predict Churn

Sammanfattning: This Master Thesis has been performed at Svenska Spel with the aim to detect playing customers probability to churn, i.e. quit their gambling. The first part of the Thesis consists of some previously work done within the field, some facts about Svenska Spel and explanations of used software. The next part describes how the work has been done and the third part give the reader the theory behind the prediction model. The model used for prediction churn is Logistic Regression with related statistical test to investigate and verify the model. Finally, a prediction model and verification results are presented.