Sökning: "Andreas Thörnblad"
Hittade 1 uppsats innehållade orden Andreas Thörnblad.
1. Customer Relationship Management within the Industry of Speciality Stores : How customer loyalty can be explained by satisfaction, trust and commitment
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer retention and word-of-mouth communication within the industry of Speciality Stores. The study takes off from a historical perspective where the development of marketing is presented, which ultimately leads to customer relationship management (CRM). LÄS MER
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