Sökning: "Context elaboration"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Context elaboration.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  3. 2. Supply Chain Incentive Alignment in Bottom of the Pyramid environments

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Rawan Yacoub; [2023]
    Nyckelord :Supply chain incentive alignment; Supply chain incentives; Bottom of the pyramid; Base of the pyramid; Multinational Corporations; Technology and Engineering;

    Sammanfattning : Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). LÄS MER

  4. 3. Development of dynamic managerial capabilities to facilitate an automotive company’s digital transformation : A case study at Volvo Group

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Frida Johansson; Celina Oberhauser; [2023]
    Nyckelord :Digital Transformation; Digitalization; Dynamic Managerial Capabilities; Dynamic Capabilities; Automotive Industry;

    Sammanfattning : Background: IT has been reshaping competition and strategy for decades. However, the current wave of IT-driven competition is distinct from previous ones. As new digital technologies have a disruptive effect, organizations must adapt to remain competitive. LÄS MER

  5. 4. Contested justice - Climate justice activists’ and coal workers’ interpretations of a just transition in the Rhinish lignite phase out

    Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Humanekologi

    Författare :Anna Weinrich; [2022]
    Nyckelord :Social Sciences;

    Sammanfattning : The combustion of lignite coal for energy production significantly contributes to Germany’s greenhouse gas emissions, leading climate justice activists to advocate for an immediate coal exit. Workers of the lignite industry strongly oppose this as they worry about the structural decline of mining regions and their financial security. LÄS MER

  7. 5. Convincing Crowdvoting Campaigns - The Persuasive Characteristics of New Venture Crowdvoting Campaigns

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Edvin Sjökvist; Simon Blackman; [2022]
    Nyckelord :Crowdvoting; Persuasion; Elaboration Likelihood Model; Endorsement; Crowdfunding;

    Sammanfattning : Today, many entrepreneurs turn to online crowdsourcing platforms to acquire resources and support for their ventures. While the pursuit of financial capital through crowdfunding platforms has received much attention from researchers, the pursuit of non-financial support has grown significantly in importance among new ventures. LÄS MER