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Visar resultat 1 - 5 av 24 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Tatev Nazaryan; Seo Hyun Chang; [2023]
    Nyckelord :customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Sammanfattning : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. LÄS MER

  3. 2. Unmanned Convenience Stores: The Future of Retail or Just Glorified Vending Machines? : Empirical Evidence of Consumer Resistance in Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Mirjam Lundin; Victor Paridon; [2022]
    Nyckelord :Consumer resistance; Innovation barriers; Retail industry; Unmanned convenience stores.;

    Sammanfattning : A new business model of unmanned convenience stores has been introduced to the retail industry in recent years. An unmanned convenience store is a store format where customers can carry out their errands without involvement of service personnel due to fully automated payment solutions. LÄS MER

  4. 3. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Nyckelord :Showrooming; Customer Experience; In-store Experience; Decision Making;

    Sammanfattning : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. LÄS MER

  5. 4. Resource energy efficiency measures for retail sector in Azerbaijan

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Matteo Costa; [2019]
    Nyckelord :;

    Sammanfattning : The thesis work is part of a larger project financed by the European Bank for Reconstruction and Development (EBRD) and awarded by RINA Consulting S.p.A.. LÄS MER

  7. 5. Tillsyn, folköl och ungdomar : Hur relaterar tillsyn och densitet av detaljhandeln inom Stockholm till ungdomarnas alkoholvanor

    M1-uppsats, Stockholms universitet/Institutionen för socialt arbete

    Författare :Carl-Magnus Olrin; Inga Pukenaite; [2019]
    Nyckelord :Folk beer; low-alcohol beer; regulatory supervision; Stockholm; young people; Swedish alcohol policy; supervisory reporting; total consumption model; alcohol; consumption; adolescents; alcohol regulation; alcohol control; Folköl; tillsyn; Stockholm; ungdomar; svensk alkoholpolitik; tillsynsrapportering; totalkonsumtionsmodellen; alkohol;

    Sammanfattning : In this paper we evaluate Stockholm’s methods of enforcing age related sales regulations on type 2 beer, which is the strongest type of beer that can be sold in a privately owned businesses in Sweden. Quantitative methods are used to ascertain whether the amount of regulatory goals met has any relation to the amount of youths acquiring type 2 beer, and if other apparent demographic or geographic explanations are apparent in youth’s consumption patterns. LÄS MER