Sökning: "Retail Format"

Visar resultat 6 - 10 av 24 uppsatser innehållade orden Retail Format.

  1. 6. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elin Johansson; Frida Öjerbrant; [2018]
    Nyckelord :Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

    Sammanfattning : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. LÄS MER

  3. 7. Digital eller analog interaktion; vikten av det rätta valet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Jessica Virgin; Natalie Eriksson; [2018]
    Nyckelord :touchpoint; service retail; digital tools; analog; digital;

    Sammanfattning : People are interacting with digital devices in more ways today than ever before. New technology means both possibilities and challenges for retailers. Customers expectations on customized products and services are increasing, and as a retailer it's of great importance to meet those expectations to compete on the market. LÄS MER

  4. 8. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lukas Borsboom; Nicholas Lawson; [2018]
    Nyckelord :Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. LÄS MER

  5. 9. Fashion E-Commerce in the 3D Digital Era : A 3D Interactive Web User Interface for Online Products

    Master-uppsats, KTH/Medieteknik och interaktionsdesign, MID

    Författare :Hanyue Zhou; [2018]
    Nyckelord :3D Web User Interface; Fashion E-commerce; Customer Experience; 3D webbgränssnitt; Fashion E-handel; Kundupplevelse;

    Sammanfattning : Fashion brands have always been avant-garde in embracing new technologies and new formats of retail business models. The rapid development in 3D digital technologies, including 3D scanning, 3D modelling and 3D web rendering, have brought many new opportunities to the fashion industry, especially in shaping the future fashion e-commerce. LÄS MER

  7. 10. How virtual avatars can be used in E-commerce

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

    Författare :Jesper Bonna; [2017]
    Nyckelord :E-commerce; virtual; avatar; online shopping; apparel; interaction design.; Technology and Engineering;

    Sammanfattning : E-commerce is a rapidly growing phenomenon that constantly attracts new target audiences and finds new fields of application. Some products are popular in the E-commerce and others are considered hard to sell over the web. LÄS MER