Sökning: "The Importance of eCommerce"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden The Importance of eCommerce.

  1. 1. Tur och retur : Ett cirkulärt förhållande mellan köp- och returprocessen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Frida Holm; Jenny Lilja; Moa Ekström; [2023]
    Nyckelord :Return process; Return policies; e-commerce; communication; customer journey; profitability; purchase process; Returprocessen; returhantering; returpolicy; e-handel; kommunikation; kundresan; lönsamhet; köpprocess;

    Sammanfattning : Returer är ett ämne som fått stor uppmärksamhet i dagens modeindustri på grund av ökad medvetenhet om hållbarhet och för att returer utgör en risk för företags lönsamhet. I takt med att e-handeln växt har antalet returer ökat och det blir därför viktigt för företag att rikta resurser mot att förebygga returer. LÄS MER

  2. 2. The impact of Covid-19 on thesupply chain : Review of the effects of a pandemic crisis on the global supplysystem and analysis of its fragilities

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Lorenzo Musella; [2023]
    Nyckelord :;

    Sammanfattning : The COVID-19 pandemic has created significant challenges for supply chains worldwide,affecting all aspects of the supply chain from manufacturing to distribution. The aim of this thesis is to show how the disruptions caused by the pandemic have highlighted the fragility of global supply chains, particularly in terms of logistics, manufacturing, distribution, and demand and propose a redesign of the supply chain to better withstand these events. LÄS MER

  3. 3. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns

    Master-uppsats, SLU/Dept. of Economics

    Författare :Mohamad Saad El Deen; [2023]
    Nyckelord :E-commerce; high products return; digital marketing; consumer decision journey; avoid products returns;

    Sammanfattning : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. LÄS MER

  4. 4. CSR and the fashion industry, closely linked : CSR in the online fashion industry, opportunities and challenges: The French example

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Malo Delcroix; Louis Meyer; [2023]
    Nyckelord :Corporate social responsibility; online fashion industry; France; competitive advantage; consumer behavior; decision making process.;

    Sammanfattning : In recent years, CSR has taken on great importance in the life of companies, which are much more aware of the existing social, economic and environmental problems. So, when Ecommerce has taken an important place in the life of different industries, these companies (especially in the world of textiles) have had to adapt and understand how to exist and use CSR to stand out and enter the market. LÄS MER

  5. 5. Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Linn Bank; Ludwig Skalare; Mathilda Widerberg; [2020]
    Nyckelord :memorable experience; online customer experience; vintage; online; E-tailer; Ecommerce;

    Sammanfattning : Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experiences and (2) to identify the challenges vintage E-tailers face whilst trying to create these experiences. LÄS MER