Sökning: "congruence"

Visar resultat 16 - 20 av 310 uppsatser innehållade ordet congruence.

1. 16. Invasionen av Falklandsöarna 1982 och Kuwait 1990 – mänskligt beteende och/eller dumdristighet?

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Marcus Jakobsson Drejstam; [2023]
   Nyckelord :Falklandskriget; informationsbias; sunk cost fallacy; diversionary action; auktoritära stater.; Law and Political Science;

   Sammanfattning : The purpose of the study is to investigate whether two theories can have explanatory power on two real cases – the invasions of the Falkland Islands in 1982 and Kuwait in 1990. There is a theory that can be used by a state to unite a population towards a common goal – diversionary action. This is the basis for this study. LÄS MER

3. 17. Bostadssegregationen i Halmstad : En studie som avser undersöka om de valda teorierna (planeringshypotesen, marknadshypotesen, statushypotesen och kontakthypotesen) kan förklara bostadssegregationen i Halmstad kommun

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

   Författare :Amanda Gecer; [2023]
   Nyckelord :segregation; residential segregation; case study; pattern congruence matching; planning hypothesis; market hypothesis; status hypothesis; contact hypothesis; segregation; residential segregation; case study; pattern congruence matching; planning hypothesis; market hypothesis; status hypothesis; contact hypothesis;

   Sammanfattning : This paper discusses the issue of residential segregation in Halmstad, a municipality in western Sweden. The inhabitants themselves say that it is one of the most segregated municipalities in the country and the growing segregation is affecting the community in various ways, particularly in the housing market, where increased segregation has resulted in decreased quality and safety in these areas, as well as decreased cohesion between different areas in the municipality. LÄS MER

4. 18. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

   Magister-uppsats,

   Författare :Antonio Crnoja; Jesper Grandell; [2023]
   Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

   Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER

5. 19. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
   Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

7. 20. CLIMATE SCEPTICISM AND THE POPULIST RADICAL RIGHT : A case study of the Sweden Democrats

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Författare :Elinor Appelberg; [2023]
   Nyckelord :Climate Scepticism; Climate Policy; Sweden Democrats; Sweden; Populist Radical Right; Right Wing Populism; Climate Change.;

   Sammanfattning : Literature on climate policy of political parties’ points to an emerging congruence between populist radical right parties and scepticism toward climate change and climate policy. This thesis explores this nexus via a case study of the Sweden Democrats (SD) climate policy over a period of twelve years (2010-2022). LÄS MER