Sökning: "decision making shopping"

Visar resultat 1 - 5 av 81 uppsatser innehållade orden decision making shopping.

1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
   Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

   Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

3. 2. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Maryam Ebeid; David Arsic; [2023]
   Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

   Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

4. 3. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Hannah Gustafsson; Klara Überall Jönsson; [2023]
   Nyckelord :User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

   Sammanfattning : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. LÄS MER

5. 4. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Sondra Gross; [2023]
   Nyckelord :COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

   Sammanfattning : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. LÄS MER

7. 5. Digitala knuffar: den osynliga handen vid online handel : En fallstudie av ett ledande detaljhandelsföretag inom sport- och livsstilsmodesegmentet

   Magister-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Tintin Lundgren; [2023]
   Nyckelord :digital nudging; retail companies; digital retail channels; digital platforms; sport and leisure fashion; Digitala knuffar; detaljhandelsföretag; digitala handelskanaler; digitala plattformar; sport- och livsstilsmode;

   Sammanfattning : Som resultat av globalisering och teknologisk utveckling genomför människor flera beslut i sina privata och professionella liv från digitala enheter. Beslutsfattningen varierar från informationsinhämtning, underhållning och framför allt näthandel. LÄS MER