Sökning: "the power of social media"

Visar resultat 1 - 5 av 821 uppsatser innehållade orden the power of social media.

1. 1. ”DET KAN TILL OCH MED FÖRSTÖRA LIV”. En kritisk diskursanalys om nyhetsmediernas framställning av sociala medier-kunnighet i samband med skvallerkonton

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Mikaela Pijpers; [2024-03-11]
   Nyckelord :Mediekunnighet; sociala medier-kunnighet; social media literacy; mediediskurs; skvallerkonto;

   Sammanfattning : This study deals with social media literacy by examining how media discuss the so-called rumor accounts on popular networking sites. This topic is relevant since this phenomenon first gained a lot of media attention back in 2012, with “Instagram-upploppen” making major headlines. LÄS MER

3. 2. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

4. 3. ATT ANVÄNDA POPULÄRKULTUR SOM ROP PÅ HJÄLP: En kvalitativ studie om hur hiphop-musiken i Sverige används som identitetsskapande och verklighetsskildrande

   Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Emmanuel Brew; [2024-02-14]
   Nyckelord :Hip-hop; marginalization; stigmatization; Identity; criminality;

   Sammanfattning : Hip-hop music has long been an expressive medium used by individuals from marginalized areas in Sweden to address social issues and shape their identities. Through interviews with Swedish hip-hop artists and analysis of lyrics, this bachelor thesis explores the self-expression of the artists and how they express their views of society. LÄS MER

5. 4. Messages from the deep: A reception study of Denis Villeneuve's Dune

   Magister-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

   Författare :Sarah R. Kern; [2024-02-06]
   Nyckelord :Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

   Sammanfattning : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. LÄS MER

7. 5. Prevalent Discord. Exploring and estimating the prevalence of the type of user disagreement on news media Facebook posts discussing the Colombian peace process (2020-2022)

   Master-uppsats, Lunds universitet/Graduate School

   Författare :Luis Felipe Villota Macias; [2024]
   Nyckelord :Agonistic peace; antagonism; big data analytics; binary logistic regression; computational content analysis; Colombia; Colombian peace process; discord; Facebook; machine learning; peace process; public opinion and sentiment; social media; Law and Political Science; Social Sciences;

   Sammanfattning : This thesis is dedicated to exploring and understanding public reactions within negotiated peace settlements based on social media data. Concretely, to modeling public opinion and sentiment within the context of the Colombian peace process using a curated dataset of N= ~1. LÄS MER