Sökning: "transmedia"

Visar resultat 6 - 10 av 53 uppsatser innehållade ordet transmedia.

  1. 6. Memes i marknadsföring : En visuell semiotisk analys av Comviqs reklamfilm ’Orkestern’

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Jan Paulusson; [2022]
    Nyckelord :Memes; Memetik; Memekultur; Internetkultur; Parafras; Adaption; Marknadsföring; Varumärken; Reklamfilm;

    Sammanfattning : This thesis examines how the Swedish telecom company Comviq utilizes the meme formatknown as Trumpet Boy in their commercial Orkestern from 2018. The study makes use of aqualitative comparative semiotic analysis to decode signs present in both the referencematerial and the video advertisment. LÄS MER

  3. 7. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Viktor Wendt; [2022]
    Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

    Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER

  4. 8. Learning through storytelling : A study in engaging transmedia experience and improvement in learning

    Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Matilda Manzo; [2022]
    Nyckelord :;

    Sammanfattning : The following thesis focus on the use of storytelling and engagment to improve learning in a museum context. To test the hypothesis, a project was created through collaboration with the World Culture Museum in Gothenburg. LÄS MER

  5. 9. Elevers läslust i en multimodal litteraturundervisning : En intervjustudie om multimodala medier upplevs kunna påverka elevernas läslust

    Uppsats för yrkesexamina på grundnivå, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Agnes Spånberger; [2022]
    Nyckelord :reading pleasure; motivation; multimodal media; transmedia storytelling; Swedish language; läslust; motivation; multimodala medier; transmedialt berättande; svenskämnet;

    Sammanfattning : Research shows that young people of today read less and less fiction based on a negative attitude towards reading. At the same time, multimodal media is an increasingly growing part of what the school is expected to focus on. LÄS MER

  7. 10. Transmedia Storytelling & Web 4.0 — an upcoming love story : Investigating transmedia storytelling across Web 2.0 & 3.0 to assess its relationship with Web 4.0

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Cornelia Solsjö; Sandra Aronsson; [2022]
    Nyckelord :Web 2.0; Web 3.0; Web 4.0; transmedia storytelling; cross case study; case study; reverse engineering; visual mapping; Gorillaz; engagement;

    Sammanfattning : The world wide web has gone through several distinct eras since its launch in 1989, going through the eras Web 1.0, Web 2.0, and Web 3.0. LÄS MER