Sökning: "5-scape theory"

Hittade 1 uppsats innehållade orden 5-scape theory.

  1. 1. Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Maria Aspinen; [2019]
    Nyckelord :Vlogging Culture; Vloggers; Youtube; Audience studies; Imagined audiences; Microcontent; Digital Storytelling; Critical Assessment; 5-scape theory; Arjun Appadurai;

    Sammanfattning : In the past decades a lot of research has been dedicated to widening the understanding of different media audiences, as well as to determining the motivations behind both, creation of user-generated content (UGC) as well as audience behavior. This thesis seeks to broaden this knowledge by studying vloggers and their interaction with their audiences. LÄS MER