Sökning: "Adesola Adegboye"

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  1. 1. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Adesola Adegboye; Lena Romlin; [2011]
    Nyckelord :B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

    Sammanfattning : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. LÄS MER