Sökning: "Agnieszka Maria Kozakiewicz"

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  1. 1. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Nyckelord :e-commerce; e-service quality; online sales channels; consumer behaviour;

    Sammanfattning : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. LÄS MER