Sökning: "Ahmad Cina Turab"

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  1. 1. "Hur influencer påverkar konsumentens köpprocess" - En studie om hur influencer påverkar konsumenter vid köpbeslutet på instagram

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ahmad Cina Turab; Madlol Zahroon; [2023]
    Nyckelord :Marketing. influencer marketing. Gen Y; Social media; Digitalisering.; Business and Economics;

    Sammanfattning : Digitization, social media and e-commerce are three powerful components that have changed our lives. Influencer marketing has become a key strategy for companies seeking to reach new consumers. Influencers have proven that they can have a big impact on buying behavior and companies' marketing. LÄS MER