Sökning: "Ahmed Ali Shafiq"

Hittade 1 uppsats innehållade orden Ahmed Ali Shafiq.

  1. 1. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Asif Khan; Ahmed Ali Shafiq; [2021]
    Nyckelord :Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Sammanfattning : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. LÄS MER