Sökning: "Alexandra Ridderbjelke"

Hittade 2 uppsatser innehållade orden Alexandra Ridderbjelke.

1. 1. Mobile or Computer: Does it Matter? - A quantitative study investigating the effect of device experience in an online store context, on perceived visual complexity and processing fluency

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Alexandra Ridderbjelke; Linnea Törnvall; [2019]
   Nyckelord :Visual complexity; Processing fluency; Device; Online store environment;

   Sammanfattning : E-commerce continues to transform the retail landscape at a fast pace, at the same time computer-access to online stores has gained competition from mobile-access. Consequently, the interest in how these devices and their inherent characteristics affect the consumers' perception of the content and behavioural intentions, has grown from both practitioners and academia. LÄS MER

3. 2. Valet är fritt. Handla rätt.

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Alexandra Ridderbjelke; Klara Josefsson; [2018]
   Nyckelord :Nudging; Sustainable consumption; Marketing; Brand effects; Personal purchase history;

   Sammanfattning : There is an urgent need for fashion businesses to steer their customers towards sustainable consumption. However, retailers are currently lacking insights regarding sustainable marketing. A potential way to promote sustainable consumption is by using behavioural influence methods in marketing. LÄS MER