Sökning: "Alibaba company"

Hittade 3 uppsatser innehållade orden Alibaba company.

1. 1. The impact of organizational culture on the success of the company : The case of Alibaba company

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Tianyi Wang; [2020]
   Nyckelord :Organizational culture; Alibaba company; Employees，the characteristics of organizational culture; the effect of organizational culture on the employees; the organizational culture model;

   Sammanfattning : This thesis describes the influences of organizational culture on the success of Alibaba company. In this thesis the influence of organizational culture on the success of Alibaba is explored from 4 aspects. LÄS MER

3. 2. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
   Nyckelord :E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

   Sammanfattning : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. LÄS MER

4. 3. Alibaba Group’s Market Entry and Expansion in The United States

   M1-uppsats, Lunds universitet/Produktionsekonomi

   Författare :He Caroline; [2015]
   Nyckelord :Technology and Engineering;

   Sammanfattning : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. LÄS MER