Sökning: "Brand Identity"

Visar resultat 1 - 5 av 685 uppsatser innehållade orden Brand Identity.

  1. 1. Employer branding : En kvalitativ studie om hur företag arbetar med intern employer branding för att behålla personal

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)

    Författare :Linnéa Holm; [2020]
    Nyckelord :Internal employer branding; organizational values; organizational culture; loyality; competence; retention rate; Human Resources Management; organizational identity; Intern employer branding; organisationsvärderingar; organisationskultur; lojalitet; kompetens; personalomsättning; organisationsidentitet; Human Resources Management.;

    Sammanfattning : Rörligheten på arbetsmarknaden är en aktuell fråga där krav ställs mot organisationerna för att uppfylla de anställdas behov. Det blir därmed extra viktigt för företagen att behålla sin personal eftersom de lätt kan gå till en annan arbetsgivare. LÄS MER

  2. 2. ATT SE VÄRLDEN I ETT DANSANDE K En multimodal socialsemiotisk analys av Kungsbacka Teaters profil

    Master-uppsats, Göteborgs universitet/Institutionen för filosofi, lingvistikoch vetenskapsteori

    Författare :Pauliina Arvidsson; [2019-09-06]
    Nyckelord :Social semiotics; multimodality; brand; corporate identity; public sector;

    Sammanfattning : To examine the semiotic resources that constitute the multimodal corporate identity of Kungsbacka Theater, specifically as expressed as signs in threeexamples: the front page and the first spread of the theater program for spring 2019 as well as the homepage of the theater’s website. The study finds that, in the examples analyzed, the signs are primarily expressed through the modes of shape, color, typography, writing and moving image. LÄS MER

  3. 3. Employer Brand Loyalty Revisited - Adapting to a Changing Reality - A qualitative article on how companies, engaging in Employer Branding efforts, need to adapt to a constantly changing context

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Brodin; Anna Forkman; [2019-07-03]
    Nyckelord :Employer Branding; Employer Brand Loyalty; Employer Brand Relations; Employer Brand Identity; Employer Value Proposition - EVP; External influences; Jolts;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. From Way Out West to Veg Out West - A study on changes to a key brand property and brand meaning negotiation on social media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jakob Obstfelder; Pär Gustafsson; [2019-07-03]
    Nyckelord :Brand meaning negotiation; Sign values; Social media; Identity creation;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Smink som ställningstagande. En uppsats om etisk konsumtion med exemplet The Body Shop

    Kandidat-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Sara Karlsson; Emma Mattsson Brochs; [2019-05-20]
    Nyckelord :kosmetika; The Body Shop; etisk konsumtion; val; identitet; cosmetics; ethical consumption; choice; identity;

    Sammanfattning : This essay set out to investigate how consuming cosmetics can become a statement of ethics, by using The Body Shop brand as an example. Being keen users and make-up artists ourselves we asked: How do our informants use and experience make-up? What pattern of cosmetics consumption can be seen among them and what are they influenced by? In what ways do social media affect their choice of cosmetics? Which ethical decisions are made and how well does their view of The Body Shop agree with the actual ethical profile of the company?Tools of investigation were in-depth interviews, a questionnaire given to 101 individuals and field studies in The Body Shop outlets. LÄS MER