Sökning: "Anastasiia Aniskova"

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  1. 1. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Anastasiia Aniskova; [2020]
    Nyckelord :Social purpose; Brand purpose; Motives; Perceptions; Nike; Colin Kaepernick; Social Sciences;

    Sammanfattning : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. LÄS MER