Sökning: "Anastasiia Aniskova"
Hittade 1 uppsats innehållade orden Anastasiia Aniskova.
1. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. LÄS MER
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