Sökning: "Angelica Johnsson-Gerde"

Hittade 2 uppsatser innehållade orden Angelica Johnsson-Gerde.

  1. 1. The Swedish Trade Council : Access to knowledge - a core driver in the success of international business

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Angelica Johnsson-Gerde; [2008]
    Nyckelord :marketing; communication; information; knowledge; networks; internationalization;

    Sammanfattning : Problem: The information-supply for companies that venture abroad is greater than ever before, however, the sort of information available is seldom exhaustive. Much of the information a company needs when venturing out on a new market can not be accessed on the market, but the knowledge needed is developed in the cooperation with other actors. LÄS MER

  3. 2. Marketing and Branding a Nation : tillämpningen av ambassader som plattform för att stärka Sverige som varumärke

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Angelica Johnsson-Gerde; Anna Högfeldt; [2008]
    Nyckelord :Place Marketing; Nation Branding; Pulic Diplomacy; House of Sweden; Svenska ambassaden i Washington D.C.; Svenska ambassaden i Berlin; Nämnden för Sverigefrämjandet i Utlandet;

    Sammanfattning : Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ”brand Sweden”, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. LÄS MER